Murrieta—The Rancon Group won a coveted ADDY® Award for its Website at the Annual American Advertising Federation, Inland Empire, ADDY Awards Show, which was held this year in March at the Mission Inn. The Rancon Group site was created by Maven Concepts, a design firm specializing in electronic media. The site combines a variety of graphic elements with an easy-to-navigate informational library featuring service offerings, project portfolios, investment opportunities, company history, an event calendar, and more.
“We designed the site to accommodate a cross section of users,” says Sharon Racz, Vice President of Marketing. “The Rancon Group is a diverse company with many different kinds of offerings. Visitors to our site could be looking to invest in one of our partnerships, or buy one of our projects. Or, they may just be looking for more information about the company in general. We designed an easy-to-view site with a large cache of information.”
This year’s award ceremony was the largest in the AAFIE (formerly Inland Empire Ad Club) history. There were a record 455 entries making it the largest ADDY Award Ceremony in all of Southern California. The ADDY Awards are the world’s largest creative awards program for the advertising industry. According to the AAFIE Website, The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY Awards through its 200 member advertising clubs and 15 districts.
Maven Concepts won several awards at the event in addition to the Bronze Medal for the Rancon Group Website. The company manages more than a half dozen Websites for the Rancon Group and Rancon-related companies. “Creating the template for the Rancon Group was a challenge because it is a multi-faceted organization with an assortment of offerings,” says Ralph Richardson, Principal and Art Director for Maven Concepts.
“Our Website Mavens worked diligently to create a platform that can be constantly updated either dynamically or by the client. In this case, they change or add something almost daily.”
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The Rancon Group is an integrated network of real estate-related companies and divisions formed to provide an array of services for buyers, sellers, developers, investors and owners of real property. Formed by Daniel Lee Stephenson, this dynamic organization is designed to leverage real estate opportunities in Southern California. The mission of the Rancon Group is to build relationships, build communities, and build legacies for generations to come.
