Maven Concepts Blog

Sharon Racz, Regina Marston, Ralph Richardson (left to right)

Riverside, Calif. – Maven Concepts took top honors for Web Multi-Media and the coveted Best of Show award at the regional 2009 ADDY® Awards ceremony held March 20 in Rancho Cucamonga, California.

Conducted annually by the American Advertising Federation, the local ADDY® Awards are the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. The Inland Empire (Riverside, San Bernardino and eastern Los Angeles counties in Southern California) ADDY® competition is a regional program. Gold Medal winners move on to compete in district, and national competitions.

“This is an outstanding achievement for Maven Concepts and we are very honored to have our hard work recognized by our peers,” said Ralph Richardson, principal and owner of Maven Concepts.

This recent win marks the fourth Gold ADDY®, eight total awards, and first Best of Show for Maven Concepts since bursting on the marketing advertising scene in 2005. Both the Gold ADDY® and Best of Show accolades were awarded for the Europa Vineyard Estates website. Europa Vineyard Estates is a high-end, vineyard estate community under development by the Rancon Group, based in Murrieta, California. Sharon Racz, associate vice president of marketing for the Rancon Group, also won a Gold Addy® in the category of Mixed / Multi-Media – Regional / National Campaign in conjunction with the Europa Vineyards Estates marketing program.

“It’s been a pleasure working with Ralph and his associates at Maven,” said Racz after the presentation. “They are a very talented group and they bring a lot of creativity and knowledge to the table. As a designer, I find that they are masters of integrating my concepts and ideas into an overall plan. We are pleased to have Maven Concepts as our website development partners.”

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Maven Concepts is a website design and marketing agency founded by Ralph Richardson, a native of Bermuda and resident of Riverside, California. The company provides multi-media marketing services for clients primarily in Bermuda and the Southern California area. For more information on Maven Concepts visit www.mavenconcepts.com.

For information about AAF- Inland Empire visit: www.aaf-inlandempire.com

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This story was also featured in the Royal Gazette and the Bermuda Sun.

Ralph R. Maven Concepts ADDY Awards, Website Design

Building an effective website is much like building a house. It requires a clear understanding of the desired result, a good set of plans, the best building materials, a good project manager and experienced construction team.

Maven Concepts has developed a 5 step process that when followed,  allows us to effectively manage each project, remove trial and error and consistently deliver satisfactory results for our clients.

Step One – Understanding Your Business & Your Brand

Step Two – Project Plan & Content

Step Three – Design & Layout

Step Four – Front-end Development

Step Five – CMS Integration & Custom Programming

If you looking to hire a website design company, be sure to, download the full version of 5 Steps to an Effective Website by Ralph Richardson, CEO of Maven Concepts.

Ralph R. Maven Concepts Website Design

Why You Should Consider Professional Web Content Development
By Herb Torrens

Mark Twain once said “The difference between the right word and the almost right word is the difference between lightning and the lightning bug.”

Today those words were never truer, especially when it comes to writing for electronic media. There are many that would argue that the written word is the most important element of content on your website. I would not disagree.

In the electronic world, we write for the readers (humans), and we write for search engines (non-humans). The written words on your website must connect with both.  While the basic elements of good writing remain the same, the syntax for good web content has evolved along with the reader (both human and non human).

People use the web as a tool. Web readers are looking, first and foremost, for information. They want it fast. They want it easy to read. And, they don’t want to wait for the punch line. In fact, studies have shown that most people looking at a web page “scan-read” and often skip words, sentences and even paragraphs looking for specific information.

Likewise, search engines use complex and constantly evolving algorhythms to scan for key words in order to define a website. They scan, review, and prioritize words for relevancy to specific topics. If a person types in “doctors in Riverside California,” the search engine will look for the most popular websites containing those key words. The higher in the content pyramid those words appear, the easier they are to find.

All the being said, the text in your web content must be focused and succinct. Less is more. Key words must be identified for each page and they must appear in headlines (H-1), sub heads and bullets (H-2) and in the first few words of every sentence (H-3). Being able to accomplish this, and still craft interesting, intriguing and informational text is not an easy task.

As a writer with more than two decades experience in journalism and business writing, I struggled with the transition. At first I really didn’t like this new syntax model because it was rather plain and boring. But the more I concentrated on it, the more I realized the challenge of coming up with something creative, or worth reading, while keeping with the objectives of scan-reading and SEO. I now embrace that challenge and enjoy honing words and syntax to meet specific criteria for a target audience (your current and prospective clients and customers).

Creativity and readability are things that separate writers from people who compose text. My job as a writer for Maven Concepts is to help you identify and deploy the right words for your website.

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htorrens Maven Concepts Content, Copywriting, Maven Concepts, SEO

Effective immediately, job seekers can browse theLadder.bm on their mobile phones.    if your out there looking for a job, we hope this new feature helps your searching just a little easier.  Simply point your mobile browser to http://theladder.bm/mobile to access the mobile site.

Ralph R. theLadder.bm