Maven Concepts Blog

Hamilton, Bermuda – Little People’s Toys, the award-winning toy division of People’s Pharmacy has something new to share with Bermuda’s little people and the grownups that love them: a brand new website! The new website (www.littlepeoples.bm) has an exciting and colorful look, in addition to great features that allow customers to access Little People’s catalogs from anywhere, at any time.

“We wanted to give our customers the tools to make shopping at Little People’s convenient and pleasurable,” said Vice President of Sales & Operations, Tamara Richardson. “We have over 3,000 square feet of the best selection of toy and baby products in Bermuda, yet we still have more to offer you and your little people. The new website features items such as including cribs, strollers and car seats; outdoor toys,swing sets, bouncers and ‘ride on’ toys and more”

On the new Little People’s website, customers can find catalogs to download, limited-time specials, registry information and links to the store’s Youtube and Facebook pages. Right now, the site features more than 400 items from the Little People’s inventory. Over the next two months, more products will be added weekly. 

Little People’s Toys is dedicated to providing Bermuda’s little people with high-quality, contemporary, carefully selected choices and the same uncompromising customer service that People’s Pharmacy has been known for since 1984.

The new website was designed and developed by Maven Concepts.   It is the first site launched using MavenCMS 2.0.1, a flexible and easy to use content management system that allows Little People’s Toys to manage the content of their website including its web-pages and all of the products.

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This story was also featured in the Royal Gazette

Ralph R. Maven Concepts

Sharon Racz, Regina Marston, Ralph Richardson (left to right)

Riverside, Calif. – Maven Concepts took top honors for Web Multi-Media and the coveted Best of Show award at the regional 2009 ADDY® Awards ceremony held March 20 in Rancho Cucamonga, California.

Conducted annually by the American Advertising Federation, the local ADDY® Awards are the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. The Inland Empire (Riverside, San Bernardino and eastern Los Angeles counties in Southern California) ADDY® competition is a regional program. Gold Medal winners move on to compete in district, and national competitions.

“This is an outstanding achievement for Maven Concepts and we are very honored to have our hard work recognized by our peers,” said Ralph Richardson, principal and owner of Maven Concepts.

This recent win marks the fourth Gold ADDY®, eight total awards, and first Best of Show for Maven Concepts since bursting on the marketing advertising scene in 2005. Both the Gold ADDY® and Best of Show accolades were awarded for the Europa Vineyard Estates website. Europa Vineyard Estates is a high-end, vineyard estate community under development by the Rancon Group, based in Murrieta, California. Sharon Racz, associate vice president of marketing for the Rancon Group, also won a Gold Addy® in the category of Mixed / Multi-Media – Regional / National Campaign in conjunction with the Europa Vineyards Estates marketing program.

“It’s been a pleasure working with Ralph and his associates at Maven,” said Racz after the presentation. “They are a very talented group and they bring a lot of creativity and knowledge to the table. As a designer, I find that they are masters of integrating my concepts and ideas into an overall plan. We are pleased to have Maven Concepts as our website development partners.”

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Maven Concepts is a website design and marketing agency founded by Ralph Richardson, a native of Bermuda and resident of Riverside, California. The company provides multi-media marketing services for clients primarily in Bermuda and the Southern California area. For more information on Maven Concepts visit www.mavenconcepts.com.

For information about AAF- Inland Empire visit: www.aaf-inlandempire.com

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This story was also featured in the Royal Gazette and the Bermuda Sun.

Ralph R. Maven Concepts ADDY Awards, Website Design

Building an effective website is much like building a house. It requires a clear understanding of the desired result, a good set of plans, the best building materials, a good project manager and experienced construction team.

Maven Concepts has developed a 5 step process that when followed,  allows us to effectively manage each project, remove trial and error and consistently deliver satisfactory results for our clients.

Step One – Understanding Your Business & Your Brand

Step Two – Project Plan & Content

Step Three – Design & Layout

Step Four – Front-end Development

Step Five – CMS Integration & Custom Programming

If you looking to hire a website design company, be sure to, download the full version of 5 Steps to an Effective Website by Ralph Richardson, CEO of Maven Concepts.

Ralph R. Maven Concepts Website Design

Why You Should Consider Professional Web Content Development
By Herb Torrens

Mark Twain once said “The difference between the right word and the almost right word is the difference between lightning and the lightning bug.”

Today those words were never truer, especially when it comes to writing for electronic media. There are many that would argue that the written word is the most important element of content on your website. I would not disagree.

In the electronic world, we write for the readers (humans), and we write for search engines (non-humans). The written words on your website must connect with both.  While the basic elements of good writing remain the same, the syntax for good web content has evolved along with the reader (both human and non human).

People use the web as a tool. Web readers are looking, first and foremost, for information. They want it fast. They want it easy to read. And, they don’t want to wait for the punch line. In fact, studies have shown that most people looking at a web page “scan-read” and often skip words, sentences and even paragraphs looking for specific information.

Likewise, search engines use complex and constantly evolving algorhythms to scan for key words in order to define a website. They scan, review, and prioritize words for relevancy to specific topics. If a person types in “doctors in Riverside California,” the search engine will look for the most popular websites containing those key words. The higher in the content pyramid those words appear, the easier they are to find.

All the being said, the text in your web content must be focused and succinct. Less is more. Key words must be identified for each page and they must appear in headlines (H-1), sub heads and bullets (H-2) and in the first few words of every sentence (H-3). Being able to accomplish this, and still craft interesting, intriguing and informational text is not an easy task.

As a writer with more than two decades experience in journalism and business writing, I struggled with the transition. At first I really didn’t like this new syntax model because it was rather plain and boring. But the more I concentrated on it, the more I realized the challenge of coming up with something creative, or worth reading, while keeping with the objectives of scan-reading and SEO. I now embrace that challenge and enjoy honing words and syntax to meet specific criteria for a target audience (your current and prospective clients and customers).

Creativity and readability are things that separate writers from people who compose text. My job as a writer for Maven Concepts is to help you identify and deploy the right words for your website.

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htorrens Maven Concepts Content, Copywriting, Maven Concepts, SEO

September 23, 2008 (Temecula, CA) – Europa Vineyard Estates, a unique wine country residential estate community located in Temecula Valley, Southern California Wine Country, has launched a fully-integrated website at www.europavineyardestates.com.  The website tells the story of this exclusive community to be built on 290 acres just off Rancho California Road at the gateway to Southern California Wine Country.  

Europa Vineyard Estates is comprised of 58 estate homesites which include 50 2.5-acre, three 10-acre, and five 26-acre estate homesites situated within working vineyards, rolling hills and sweeping meadows. A celebration of gracious living, the estates will be carefully crafted using architectural designs, styles and details found throughout the European countryside.

Those who reside in Europa Vineyard Estates will have the opportunity to live a rare Wine Country lifestyle through a privileged relationship with Europa Village, a unique European themed 40-acre boutique winery and resort destination under development and adjacent to the community. When completed, Europa Village plans to feature three boutique wineries with two restaurants, a European Spa, themed retail, lavish accommodations, event venues and more.  Not only will residents of Europa Vineyard Estates have the opportunity to grow their own grapes and develop their own wine, they will also enjoy the services and amenities of this elite full-service Winery Resort and Spa delivered right to their door.

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Europa Vineyard Estates and Europa Village are the Rancon Group’s newest exclusive projects being developed in Temecula Valley, Southern California Wine Country. The Rancon Group is an integrated network of real estate-related companies and divisions formed to provide an array of services for buyers, sellers, developers, investors and owners of real property. Formed by Daniel Lee Stephenson, this dynamic organization’s mission is to build relationships, build communities, and build legacies for generations to come.

Europa Vineyard Estates was developed by Maven Concepts. 

Ralph R. Maven Concepts

Murrieta—The Rancon Group won a coveted ADDY® Award for its Website at the Annual American Advertising Federation, Inland Empire, ADDY Awards Show, which was held this year in March at the Mission Inn. The Rancon Group site was created by Maven Concepts, a design firm specializing in electronic media. The site combines a variety of graphic elements with an easy-to-navigate informational library featuring service offerings, project portfolios, investment opportunities, company history, an event calendar, and more.

“We designed the site to accommodate a cross section of users,” says Sharon Racz, Vice President of Marketing. “The Rancon Group is a diverse company with many different kinds of offerings. Visitors to our site could be looking to invest in one of our partnerships, or buy one of our projects. Or, they may just be looking for more information about the company in general. We designed an easy-to-view site with a large cache of information.”

This year’s award ceremony was the largest in the AAF-Inland Empire (formerly Inland Empire Ad Club) history. There were a record 455 entries making it the largest ADDY Award Ceremony in all of Southern California. The ADDY Awards are the world’s largest creative awards program for the advertising industry. According to the AAFIE Website, The ADDY Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes and entrants of all levels from anywhere in the world. The American Advertising Federation, a not-for-profit industry association conducts the ADDY Awards through its 200 member advertising clubs and 15 districts.

Maven Concepts won several awards at the event in addition to the Bronze Medal for the Rancon Group Website. The company manages more than a half dozen Websites for the Rancon Group and Rancon-related companies. “Creating the template for the Rancon Group was a challenge because it is a multi-faceted organization with an assortment of offerings,” says Ralph Richardson, CEO of Maven Concepts.

“Our team worked diligently to create a platform that can be constantly updated either dynamically or by the client. In this case, they change or add something almost daily.”

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The Rancon Group is an integrated network of real estate-related companies and divisions formed to provide an array of services for buyers, sellers, developers, investors and owners of real property. Formed by Daniel Lee Stephenson, this dynamic organization is designed to leverage real estate opportunities in Southern California. The mission of the Rancon Group is to build relationships, build communities, and build legacies for generations to come.

Ralph R. Maven Concepts AAF, Add new tag, ADDY Awards, Maven Concepts, rancon group

Maven Concepts is proud to announce the re-design of the Clinton-Keith Self Storage Website. The new website coincides with the company’s recent expansion of its storage units, goods and services. Clinton-Keith Self Storage, based in Wildomar California, provides highly secured storage units that have individual door alarms and 24 hour surveillance. RV and boat storage spaces are also available.

For more information on Clinton-Keith Self Storage, please ckselfstorage.com

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Clinton-Keith Self Storage is an independent member of the Rancon Group of Companies.

Ralph R. Maven Concepts Maven Concepts, rancon group, self storage

Website Mavens, A division of Maven Concepts is pleased to announce the launch of www.cgiftcard.bm created for Bermuda residents. C Gift Card is a new website by C Travel, Bermuda’s leading provider of travel services since 2000.

C Gift Card is a quick and convenient way for Bermuda residents to purchase travel gift cards online for family and friends. C Gift Card is also a great incentive program for local businesses who want to reward their staff.

The website features the following:

- Gift cards are delivered immediately by email
- Customize with a personal message
- Option to choose your send date; purchase now and send later
- Gift cards can be used to purchase air tickets, cruises, hotels, tours & more!

For more information about C Gift Card, visit  www.cgiftcard.bm

For more information about the C Travel, visit www.ctravel.bm

Ralph R. Maven Concepts bermuda, C Travel, Gift Cards, Maven Concepts